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TrailBlazing Sou'wester Hat Hampa/Fanta

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Designed for bodies and souls, regardless of gender.

Our home city of Gothenburg has a long history of being at the forefront of Scandanavian ocean commerce. Though none of us here at Atacac work on a boat, living here on the west coast is pretty similar to being out on the high seas. All our umbrellas broke in the wind, so we decided maybe a hat would be more practical, just like sailors everywhere have already figured out. The traditional Sou’wester design is fashioned from our hemp and plastic bottle blend and features our embroidered ‘a’ logo on the front. Tie straps make sure it doesn’t blow away in the wind. Snap buttons to adjust band size. An essential item if you want to channel Ahab or even Ishmael as you chase your own white whale. 


Mid-blue soft canvas from hemp and recycled PET-bottles. Softens with use and time.


76% hemp, 24% polyester from recycled PET-bottles. 


Designed in Gothenburg, Sweden by Atacac.

Manufactured in Gothenburg, Sweden by Atacac in January 2020.


Cleaning care and washing instructions:

 Wash by hand or in delicate cycle in the machine, no warmer than 30 degrees celsius. 

AC 38.2.1 Gothenburg January 2020.